I bought this cream and black aegirine last year
seriously thought this was some kind of spinach and cheese take-away in a box.
I bought this cream and black aegirine last year
seriously thought this was some kind of spinach and cheese take-away in a box.
same
i drink an average of 3 litres of water a day do you think im maybe part river
Those symbols — Apple and Target and Nike — are so full of meaning, and yet really they’re so simple. How does that happen? Paul Rand (1914–1996) has written quite eloquently about how logos really are vessels for meaning. He says the best thing a designer can do is to listen carefully, and then create a vessel that’s the right shape to hold the meaning that can only be added to over time by the company that it’s representing. If the company does a good job with what their business is and what their enterprise is all about, the goodwill they generate will then accumulate in this vessel that starts empty but eventually is filled up with meaning — meaning that comes from real life and real experience, rather than from the reactions one has just to colors and shapes, which can be so subjective.
source: http://www.feltandwire.com/2012/04/17/michael-bierut-on-rebranding-mohawk/
(Source: diamonds-wood)
‘Just as English has a tendency to absorb words from other languages, it is possible that typographers of the future will use terminology from related fields, such as comic books or graphic novels, which are now commonly accepted as literature. We are already well attuned to the meaning of emanata, the straight lines that emanate from a figure’s head in moments of surprise or astonishment, squeans, the centerless asterisks that resemble popping bubbles and suggest an alcoholic delirium, and the boozex, which is, as the name suggests, an X marked on a bottle to suggest booze. Grawlix refers to the sequence of typographic symbols used to represent non-specific ‘cussing’ such as might be spoken by a cartoon character such as Beetle Bailey (#@$%*!). It was, in fact, Beetle Bailey’s cartoonist, Mort Walker, who gave us the term. (He also named a few of the grawlix’s component parts, such as the jarn, a little spiral, the nittle, a crosshatch, and the quimp, a tiny Saturn-like planet.)’ - Paul Dean